Historical performance in the Retail Measurement category.
Source: Acquire.fyi, Jan 1, 2025 - Jul 13, 2026.
Largest mergers and acquisitions by disclosed deal value.
| Acquirer | Target | Type | Value | Headline |
|---|---|---|---|---|
| NielsenIQ | Flywheel's China and Southeast Asia eCommerce Data & Insights business | Acquisition | Undisclosed | NIQ Buys Flywheel Asia Unit to Deepen Commerce Data Reach |
| NielsenIQ | Flywheel’s China and Southeast Asia eCommerce Data & Insights business | Acquisition | Undisclosed | NIQ Buys Flywheel Asia Data Unit to Deepen Commerce Reach |
Page 1 of latest articles and deal coverage.
The deal gives NIQ a stronger position in China and Southeast Asia as brands shift spending toward marketplace, social commerce, and digital shelf analytics.
The deal gives NIQ sharper visibility into China and Southeast Asia marketplaces as brands shift budget toward retail media, social commerce, and digital shelf analytics.